AB77 Privacy Policy — How We Protect Your Data

1. Introduction

This Privacy Policy explains how AB77 — the online gaming and sports betting platform available at ab77.ml and through the AB77 mobile app — collects, uses, stores and protects the personal information of players based in Pakistan and elsewhere. It applies to all users of the AB77 platform regardless of how you access it: desktop browser, mobile browser or the AB77 Android app.

AB77 takes privacy seriously. When you create an account, make a PKR deposit via JazzCash, Easypaisa or Raast, place a bet on cricket or a PSL match, or contact support, you are sharing information with us. This policy is here to be transparent about exactly what happens with that information.

By registering an AB77 account or using any AB77 service, you confirm that you have read and understood this Privacy Policy. If you do not agree with how AB77 handles personal data as described here, you should not use the platform.

2. What Personal Data We Collect

AB77 collects personal data through several points of interaction with the platform. The categories of data we collect are described below.

Registration Data

When you create an AB77 account, you provide basic identifying information including your full name, date of birth, email address, mobile phone number and country. This information is required to open and maintain your account.

Identity Verification Data

When AB77 requests identity verification — typically before processing a withdrawal or in response to an account review — you may be asked to provide a copy of a government-issued identity document and proof of address. This data is used solely for verification and fraud prevention purposes.

Payment & Transaction Data

When you make a deposit or request a withdrawal, AB77 processes information about the transaction including the payment method used (for example, JazzCash mobile wallet or Easypaisa), the transaction amount in PKR, the transaction reference number and the date and time. AB77 does not store your full payment account credentials — for example, your mobile wallet PIN is never seen or stored by AB77.

Usage & Activity Data

AB77 automatically collects data about how you use the platform. This includes the pages and sections you visit, the games you play, the bets you place, session duration, device type, browser type, operating system and approximate geographic location derived from your IP address. This data is used to improve the platform and personalise your experience.

Communication Data

When you contact AB77 support via live chat or any other communication channel, the content of that conversation may be recorded and stored for quality assurance and operational purposes.

3. How We Use Your Personal Data

AB77 uses the personal data we collect only for the purposes described in this policy. The main uses are as follows:

• Account management: To create and maintain your AB77 account, process your PKR deposits and withdrawals, and provide access to all platform features including sports betting, casino games and the AB77 app.
• Identity verification: To verify your identity when required, prevent fraudulent account activity and ensure each account belongs to a genuine individual aged 18 or above.
• Transaction processing: To process deposits and withdrawal requests through your chosen payment method — JazzCash, Easypaisa, Raast, bank transfer, mobile wallets or cards — and maintain accurate records of all account transactions in PKR.
• Platform personalisation: To tailor your experience on AB77 — for example, surfacing relevant cricket or PSL betting markets, recommending games you are likely to enjoy, or displaying promotions relevant to your activity.
• Security and fraud prevention: To detect and prevent fraudulent activity, unauthorised account access, bonus abuse, multi-accounting and other forms of platform abuse. Device data and IP addresses are used as part of this process.
• Customer support: To respond to your queries and resolve any issues with your account, transactions or gameplay.
• Marketing communications: To send you bonus offers, promotions and platform updates — but only where you have opted in to receive marketing messages. You can withdraw your marketing consent at any time from account settings.
• Platform improvement: To analyse how players use the AB77 platform and identify areas for improvement, fix bugs and develop new features.
• Responsible gaming: To monitor account activity and identify patterns that may indicate a player is experiencing difficulty with their gaming, in order to offer appropriate responsible gaming interventions.

4. Data Sharing & Third Parties

AB77 does not sell your personal data to third parties. Your information is only shared in the limited circumstances described below.

Payment Processors

To process your PKR deposits and withdrawals, AB77 shares the minimum necessary transaction information with the relevant payment processor — for example, the mobile wallet operator (JazzCash or Easypaisa) or your bank when processing a Raast or bank transfer. These processors handle your payment data under their own privacy and security standards.

Identity Verification Providers

Where AB77 uses a third-party identity verification service to assist with KYC checks, your identity document data may be shared with that provider solely for verification purposes. Such providers are contractually bound to handle your data securely and to use it only for the verification purpose.

Technology & Platform Providers

AB77 works with technology providers — including game content providers, platform infrastructure providers and analytics tools — who may process certain data on AB77's behalf as part of delivering the platform. These providers act under strict data processing agreements and are not permitted to use your data for their own purposes.

Legal Obligations

AB77 may disclose personal data where required to do so by a court order, regulatory direction or other legal obligation. In such cases, only the minimum data required to comply with the legal obligation will be shared.

5. Cookies & Tracking Technologies

AB77 uses cookies and similar tracking technologies to make the platform work properly and to improve your experience. Here is a straightforward breakdown of what we use and why.

Essential Cookies

These are required for the AB77 platform to function. They keep you logged in during your session, maintain your account security token and remember your language and display preferences. You cannot opt out of essential cookies without also losing the ability to use the platform.

Analytics Cookies

Analytics cookies help AB77 understand how players navigate the platform — which pages are visited most, where players drop off during registration and which features are used most often. This information is used in aggregate to improve the platform. Analytics cookies do not identify you personally.

Marketing & Personalisation Cookies

Where you have opted in to marketing, personalisation cookies allow AB77 to show you relevant promotions — for example, a PSL betting offer during the cricket season or a welcome bonus reminder if you have not yet made a first deposit. These cookies can be disabled from your browser settings or by withdrawing marketing consent in your account settings.

Third-Party Cookies

Some AB77 platform features — such as live casino games or certain game content — are delivered by third-party providers who may set their own cookies. AB77 does not control these third-party cookies. Please refer to the relevant provider's privacy documentation for details.

6. Data Security

AB77 takes the security of your personal data seriously and applies technical and organisational measures to protect it against unauthorised access, loss or misuse.

• Encryption in transit: All data transmitted between your device and the AB77 platform is encrypted using TLS (Transport Layer Security). Look for the padlock icon and HTTPS in your browser address bar when using AB77.
• Secure storage: Personal data and account information stored by AB77 is held on secured servers with access controls that restrict access to authorised personnel only.
• Password protection: Your AB77 account password is stored in hashed form — AB77 staff cannot see your actual password. Never share your password with anyone, including anyone claiming to be AB77 support staff. AB77 will never ask for your password.
• Fraud monitoring: AB77 uses automated systems to monitor account activity for signs of unauthorised access or fraudulent behaviour. Suspicious activity triggers an account review and, where necessary, a temporary hold on withdrawals pending investigation.
• Access controls: Internal access to player data is restricted on a need-to-know basis. Staff who handle player data are trained in data handling obligations and are bound by confidentiality requirements.

7. Data Retention

AB77 retains personal data for as long as it is needed to provide platform services and for a defined period thereafter. The key retention rules are as follows:

• Active accounts: While your AB77 account is active, AB77 retains all account, transaction and activity data necessary to operate the account and provide player support.
• Closed accounts: Following account closure, AB77 retains core account records and transaction history for a period consistent with standard operational and legal retention requirements. This is necessary to handle any post-closure queries or disputes.
• Identity verification documents: Copies of identity documents submitted for KYC verification are retained for the period required by applicable data handling obligations and then securely deleted.
• Marketing data: If you withdraw your marketing consent, AB77 will stop sending you promotional communications and will remove your details from active marketing lists. A record of the opt-out is retained to ensure the preference is respected going forward.
• Inactive accounts: Accounts that have had no login activity for an extended period are flagged for review. AB77 may contact you to confirm whether you wish to keep the account open before taking any action on the data.

8. Your Data Rights

As an AB77 player you have the following rights in relation to your personal data. To exercise any of these rights, contact AB77 support through live chat.

• Right to access: You can request a copy of the personal data AB77 holds about you. AB77 will provide this in a clear, readable format within a reasonable timeframe.
• Right to correction: If any personal data AB77 holds about you is inaccurate or out of date, you can request that it be corrected. For basic account details such as email address or phone number, you can update these directly from your account settings.
• Right to deletion: You can request that AB77 delete your personal data. AB77 will action deletion requests where there is no overriding operational or legal reason to retain the data. Note that deletion of your account data will result in permanent account closure.
• Right to withdraw marketing consent: If you have opted in to marketing communications, you can withdraw that consent at any time from your account settings or by contacting support. Withdrawal of marketing consent does not affect transactional communications such as deposit confirmations and security alerts.
• Right to data portability: You can request your personal data in a structured, commonly used format to transfer it elsewhere where technically feasible.
• Right to object: You can object to AB77 processing your data for certain purposes including marketing and analytics.

9. Children's Privacy

The AB77 platform is strictly for adults aged 18 and above. AB77 does not knowingly collect personal data from anyone under the age of 18.

During registration, all users are required to confirm they are 18 or older and to provide a date of birth. Where AB77 has reasonable grounds to suspect that an account has been registered by or is being used by someone under 18, the account will be suspended immediately pending verification. Any balance in a suspended underage account will not be paid out.

If you are a parent or guardian and believe a minor has registered or used an AB77 account, please contact AB77 support immediately so the account can be reviewed and closed. AB77 will delete any data belonging to a verified underage user promptly upon confirmation.

10. Updates to This Privacy Policy

AB77 may update this Privacy Policy from time to time to reflect changes in how we operate the platform, changes in technology or changes in applicable requirements. When we make a material change — one that meaningfully affects how your data is handled — we will notify active account holders through a notification in the platform or by email to your registered address before the change takes effect.

The "Last reviewed" date at the top of this page always reflects the date of the most recent update. We recommend checking this page periodically so you remain informed about how AB77 handles your personal data.

Your continued use of the AB77 platform after a policy update has been notified constitutes your acceptance of the revised Privacy Policy. If you do not agree with a change, you should stop using the platform and may request account closure and deletion of your data as described in Section 8.

11. Contact & Privacy Queries

If you have any questions about this Privacy Policy, how AB77 handles your personal data, or if you wish to exercise any of your data rights, please contact the AB77 support team. Support is available 24/7 via live chat from within your account.

You can also find answers to common questions about accounts, payments and platform features on the FAQ page. For a full understanding of your rights and responsibilities as an AB77 player, refer to the Terms and Conditions.

AB77 takes all privacy queries seriously and will respond to data requests and complaints within a reasonable period. We aim to resolve all data-related matters fairly and transparently.